The Green Campaign Handbook is a manual with the basics and the latest in campaigning tactics. This is where we share our lessons, so we start learning together. The Handbook is a creation from the European Green Party, with contributions from many member parties. Add your own lessons, or learn from others. Let’s win, together.
Access: Campaign Basics are accessible to all, while the Green Campaign Case Studies are accessible to registered users.
Content search: you can either use the search bar (top of the screen) to look for the topics you are interested in, search per tag list (tag button on the right of the search bar), or you can click on the chapter that you are interested in on the left-hand bar or below.
Campaigning is a vital aspect of any organization or movement that seeks to bring about change. It involves mobilizing supporters, organizing events and actions, and communicating your message effectively to the public. But where do you start? Within the topical sections below, we explored the fundamental elements of a successful campaign, from developing a solid strategy to the practicalities of organizing events and communicating your message.
Whether you're new to campaigning or need a refresher, this will give you the tools you need to structure your campaign, mobilize supporters, and bring about the change you seek.
Each chapter consists of multiple articles. For example, if you are looking for more information on using social media you can find articles about that in the chapter ‘Communications.’
Campaign case studies, best practices, the latest campaigning trends, campaign ideas, and analyses from Europe and beyond are accessible to registered users. LOG IN to your account or if you have not registered yet,
Please reach out to us if you want to contribute to the Handbook.
Willem de Zwijgerstraat 34, 1000 Brussel, Belgium
tel: +32 (0) 2 626 07 20