Political campaigns are exercises in communications. The better you tell, brand and distribute your story, the more support it will gather.
What is your political brand? How do you convince your potential electorate to vote for you? How do you persuade your supporters to act for you? What effect is your content aiming for and whom are you trying to reach? - When it comes to political communications, there are a lot of choices to be made, risks to be aware of, and opportunities to grab. The following articles discuss communication best practices for traditional and social media, and for potential voters to engaged supporters.